"Global opportunities. Actual solutions."
February 27–28th 2019
Specialized Forum for winemakers and distributors of alcoholic beverages
New technologies
(Digital Wine)
Changes in legislation and measures of state support
Marketing solutions, tendences and opportunities
Efficient methods Metode of promo
New possibilities of sales stimulation
Logistics solutions, based on export region

The Program

FIRST DAY
Wednesday, Feb. 27th
10:00 - 10:30
10:00 - 10:30
Arrival, registration

10:30 - 10:40
10:30 - 10:40
Official opening
Official opening with the participation of the Ministry of Agriculture, Regional Development and the Environment of the Republic of Moldova, Office of Wine and Grapes, PPE, representatives of associations.
10:40 - 11:00
10:40 - 11:00
Excursion around the exhibition
11:00 -11:20
11:00 -11:20
Conjuncture in the wine and wine sector of Moldova
George Arpentin, Moldova
Director of the National Bureau of Vine and Wine
Joint Report of the National Office of Wine and Grapes of the Republic of Moldova and the Ministry of Agriculture, Regional Development and the Environment

11:20 - 11:40
11:20 - 11:40
The support of the Chamber of Commerce and Industry of the RM in promoting wine exports from the Republic of Moldova
Sergiu Harea, Moldova
President of the Chamber of Commerce and Industry
of the Republic of Moldova


11:45 - 12:30
11:45 - 12:30
Wine tourism in Moldova is a marketing tool and a channel for sales
Veronica Tomescu, Moldova Co-founder of WINETOURS MOLDOVA

12:45 - 13:30
12:45 - 13:30
Positions of Moldovan wine in the Russian market. Opportunities to expand market share
Anton Nosov, Russia
Leading Analyst, WineRetail Information Center, Head of Research.
Russian wine market in 2017/18.
Trends for 2019/20
Moldovan wine on the Russian market. Manufacturers, brands, competition.
Forming a market entry strategy. Approaches. Prices. Quality. Communications. Image.
13:45 - 14:30
13:45 - 14:30
Specific entry into the Chinese wine market. Features of the Chinese business format
Victor Durlesteanu, Moldova Chair of the Moldovan-Chinese Chamber of Commerce
Risks in the delivery of wine products in China.
Contract as a form of risk minimization in the Chinese market.
How to check the reliability of a new customer in China (Screening).
Registration of TM as the main task prior to the first delivery of wine to China.
The correct choice of the arbitral tribunal before the conclusion of the contract.
Prospects for the export of wine Free Trade Agreement with China. The experience of Georgia
14:45 - 15:15
14:45 - 15:15
Opening of the representative office of your wine company abroad - the pros and cons
Sergey Zakharchenko, Moldova
Lawyer of the company BULR
15:30 - 16:15
15:30 - 16:15
Winery Traceability System
as a production management system and tool for managing customer confidence
Sirbu Ivan, Moldova
Deputy General Director for Software Projects, PME, PMP „DAAC SYSTEM Integrator"
16:30 -16:45
16:30 -16:45
Plans of the International Organization of Winegrowing and Winemaking
for 2019-2020
Valeriu Cotea, Roumania
EAWSC competition observer from the International Organization of Viticulture and Winemaking O.I.V., Member of the National Viticulture and Wine Department, Chairman of the Commission on Enology. President of the National Patronage of Viticulture and Wine of Roumania.


16:45 - 17:30
16:45 - 17:30
Review of regional and global wine contests, and recommendations for deciding whether to participate in them. Participation Evaluation Methodology
Oxana Balan, Moldova
Chief Communication Officer, Gustos.life
Wine contests are an effective marketing tool and an opportunity to explore ways to promote wine markets. Using the example of a review of more than 30 regional and international wine contests, we will analyze the algorithm for making the right decision depending on the company's goals.
In which competition, when and why does your company need to participate?

17:45 - 18:30
17:45 - 18:30
Effective participation in exhibitions. Analysis of the first day of the project WineWin & recommendations for improving the performance on the stands.
Okunskaya Ekaterina, Ukraine
Consultant ExpoeffectEasternEurope


Ordering of materials of the forum WineWin

FORUM PROGRAM. SECOND DAY
Thursday, Feb. 28th
10:00 - 10:15
10:00 - 10:15
Arrival
Registration of visitors and participants of the conference
10:15 - 11:00
10:15 - 11:00
„innocent" stories that sell your wine in social networks
Alexander Chancellor, Ukraine
Social Media Promotion Expert
We will talk about how to properly show themselves in social networks.
What to do, how to sell, how to set up advertising, what to publish.
Consider the most successful and unsuccessful examples.

11:15 - 12:00
11:15 - 12:00
World trends and why in the economy of the future intermediaries are new dinosaurs
Andrew Shuleansky, Moldova
Co-Founder „S3: Pro Development"
The world is changing rapidly. One of the main factors affecting the economic efficiency of business is becoming an economy without intermediaries. What tools influence consumer choice today? What wine makers will have to do in this situation?
12:15 - 13:00
12:15 - 13:00
Platform Gustos.life - an innovative platform for investing in premium wine at any stage of production
Veaceslav Cunev, Moldova
President of Moldova Blockchain Association, Council Member at the Economic Council under the President of Moldova, Founder and CEO at Gustos.life
Presentation of the platform for the possibility of investing in premium wine at any stage of production. The use of this platform by winemakers to promote their own premium wines to the world market. Digitalizing the marketing of premium wines as a global trend.
13:15 - 13:45
13:15 - 13:45
FineWine investment versus traditional investment
Faz Zavahir, Belgium
Chairman and Managing Partner „VisionTheIdea"

The specificity of attracting investment in wine products and the comparative advantage over traditional investments.
14:00 - 14:45
14:00 - 14:45
The latest achievements of automation in the alcohol industry. Business development, internal management and automation of company processes through ERP
Pavel Tuhari, Moldova
CEO and Founder of Unisim – Soft
Examples of projects in the wine-making or related industry in our region, such as the introduction of electronic document flow to Quint and Shabo, product life-cycle management on the GlassContainerCompany GCC.md or the Wine.md marketplace
15:00 - 15:45
15:00 - 15:45
Reliable solutions in wine corking to preserve its quality
Eniko Kiraly, Belgium
Regional Sales Manager





16:00 - 16:45
16:00 - 16:45
Perfect wine packaging in the 2020s
Nikolai Ganchikovsky and Bogdan Podlesny, Moldova
Experts from Arte PRO: premium packaging manufacturer
The path to the heart of the consumer is through... packaging. In recent years, consumer preferences are changing much faster than manufacturers have time to offer them new solutions. He who guesses the desire of the consumer will win his heart. How should you pack your product in the 2020s? What will change, and what will remain unchanged?
17:00 - 17:45
17:00 - 17:45
Improving the quality of wine throughout the world. Stabilization
VairettiMattia, Italy
Oenologist Enartis